Challenge

Salesforce has spent decades defining how businesses manage customer relationships. Now, with the rise of AI, the platform is evolving into something more ambitious — a workspace where intelligent agents don't just assist, but act. As Salesforce moved to define this next chapter, they needed a design partner who could match the pace of their ambition: exploring new product directions, prototyping experiences, and helping shape what agentic work actually looks and feels like.

Solution

For more than five years, we've worked side by side with Salesforce, supporting strategic initiatives, contributing to the future direction of the product, and collaborating closely with senior leadership along the way. Through user research, UX strategy, UI design, and prototype development, we help Salesforce explore and define how agents show up across the platform — from reimagining the car-buying experience and transforming personalized shopping to visualizing next-gen agent assistance and building new patterns for teamwork in Slack. In each of these explorations, we challenge conventional thinking and push the boundaries of what's possible. Our work has directly shaped some of Salesforce's most visible public releases, including product launches announced by Marc Benioff to audiences of hundreds of thousands. It's a collaboration built on trust, ambition, and a shared belief that the best way to predict the future of work is to design it.