Challenge

Slack and Salesforce are two of the most powerful platforms in the modern workplace; one defining how teams communicate, the other enabling businesses to manage customer relationships at scale. Slack's senior leadership came to us with an ambitious brief: create a dynamic interface that combined the best of both platforms into one tool, enabling businesses to run task management, manage contracts, handle support requests, and drive work forward — all without leaving Slack. But as the work progressed, the ambition grew. The opportunity was no longer just about connecting two platforms. It was about fundamentally rethinking what Slack could become as the central place where work happens.

Solution

What started as an integration challenge evolved into an ongoing design partnership. We work closely with Slack's teams as a collaborative design partner, bringing product thinking, UX exploration, and deep attention to detail to some of the platform's most forward-looking initiatives. Our work spans a range of explorations, from channel agents and CRM onboarding flows to new meeting experiences and emerging concepts like vibe coding within Slack. For each, we push ideas, think through scenarios and edge cases, and refine concepts until they feel intuitive and purposeful. The focus is on enhancing how teams collaborate, create, and move work forward. By supporting Slack in this ongoing evolution, we're helping shape a future where the platform becomes an even more central, capable space for work; driving better productivity and more seamless collaboration.